When the Juicy Couture girl needed an escape from Los Angeles this season, she found her refuge just a two-hour drive away in Palm Springs. Although the Juicy customer has always been free-spirited, Spring's desert oasis backdrop really brought out her bohemian side. Seventies-inspired fashion has enjoyed a major revival on the recent runways, and so a laid-back maxi dress printed with wildflowers and butterflies felt decidedly of-the-moment. Ditto for a romantic lace-up blouse in the same pattern, which looked fresh paired with a classic tan trench and flared sailor pants. The latter introduced a subtle nautical theme also seen in preppy pieces like a blingy tennis sweater and a striped blazer in bonded bouclé. Styled with a bikini top and embroidered track pants (no velour tracksuits here), this was not your grandmother's tweed jacket.
Elsewhere, the design team made strides with denim. Light-wash, distressed jeans were reminiscent of the vintage Levi's on everyone's wish list these days. A similar rip-and-repair effect was also created with digital printing on soft leggings that boasted trompe l'oeil buttons and pockets. Of course, the real-deal indigo pair won out in the end, but it's nice to see Juicy offer leisurewear alternatives to its hallmark velour sweats. Considering the brand is currently in a major rebuilding phrase (they've partnered exclusively with Kohl's on a lower-priced line and are opening more than 200 new stores in 2015), Juicy's latest lineup felt familiar yet forward-looking—better than expected, to say the least.